About Mike Lovatt

Mike Lovatt (born 10 March 1990) is a British entrepreneur, SEO specialist, and sports betting expert based in France. Lovatt is the owner of OnTheBallBets, a UK bookmaker comparison platform, and the founder of M&B Marketing SARL, a digital marketing consultancy registered in France.

Personal Life

Early Life and Education

Mike Lovatt was born on 10 March 1990 in Manchester, England. Growing up in Manchester, Lovatt developed an early interest in football and sports betting, influenced by the city's rich footballing culture and proximity to both Manchester United and Manchester City football clubs.

Lovatt's interest in betting began during his teenage years, initially focusing on football accumulators and match betting. This personal interest would later form the foundation of a 15-year career in the sports betting industry.

Residence

Mike Lovatt relocated from the United Kingdom to France, where he currently resides. Lovatt operates his businesses remotely from France while maintaining a focus on the UK betting and digital marketing markets.

Professional Career

Early Career

Mike Lovatt began his professional career working in digital marketing and SEO, developing expertise in search engine optimisation, content strategy, and affiliate marketing. During this period, Lovatt gained experience in technical SEO, link building, and organic traffic acquisition across competitive commercial sectors.

Lovatt's career in sports betting content began in the mid-2010s, building and managing football betting tip communities. This experience provided deep insight into bookmaker operations, welcome offer structures, and betting strategy across multiple sports including football, horse racing, and golf.

M&B Marketing SARL

Mike Lovatt is the founder and owner of M&B Marketing SARL, a digital marketing company registered in France under company registration number 837729300. M&B Marketing was established to provide specialist SEO and content marketing services to businesses across multiple industries.

Services

• Semantic SEO strategy and implementation
• Content architecture and topical map development
• Affiliate marketing consultancy
• Technical SEO auditing

Clients

M&B Marketing serves clients across multiple sectors. Notable client industries include healthcare technology, specifically home care management software, and digital marketing agencies specialising in social media. The company's approach emphasises long-term organic growth through authoritative content development rather than short-term tactical SEO.

OnTheBallBets

Acquisition

In 2022, M&B Marketing SARL acquired OnTheBallBets, a UK bookmaker comparison website. The platform was originally established in 2016 under the name CompareTheBets before being rebranded to OnTheBallBets. Under Lovatt's ownership, the website has undergone significant development in content scope, editorial standards, and technical infrastructure.

Platform Overview

OnTheBallBets operates as a bookmaker comparison and review platform serving the United Kingdom market. The website helps UK punters find and claim welcome bonuses, free bet offers, and promotional codes from licensed bookmakers.

OnTheBallBets compares bookmakers licensed by the UK Gambling Commission, including major operators such as bet365, Betfred, William Hill, Paddy Power, Coral, Ladbrokes, and BoyleSports. The platform evaluates betting sites across multiple criteria including welcome bonus value and terms, withdrawal speed and payment methods, mobile app quality and functionality, odds competitiveness, customer service quality, and existing customer promotions.

Content

• Bookmaker Reviews – Comprehensive reviews of UK-licensed betting sites, analysing features, welcome offers, and user experience
• Betting Offers – Current promotional codes, sign-up bonuses, and free bet offers from major bookmakers, with simplified terms and step-by-step claim instructions
• Betting Guides – Educational content covering betting terminology, market types, and betting strategy including accumulator betting, each-way betting, football betting markets, and horse racing betting
• Sport-Specific Content – Dedicated coverage of betting opportunities across football, horse racing, tennis, golf, and other major sports, including event-specific content for the Premier League, Cheltenham Festival, Grand National, and Wimbledon

Editorial Standards

OnTheBallBets maintains editorial independence in its bookmaker reviews and recommendations. The platform promotes responsible gambling in accordance with UK Gambling Commission guidelines and includes appropriate warnings and links to gambling support services including GambleAware.

Expertise

Sports Betting

Mike Lovatt has over 15 years of experience in sports betting, with specialist knowledge across multiple disciplines:

• Football Betting – Premier League, EFL, and European football markets, including match betting, goalscorer markets, and accumulator strategies
• Horse Racing – Flat and National Hunt racing, each-way betting, and festival betting including Cheltenham and Royal Ascot
• Golf Betting – Tournament outright markets, each-way value, and major championship betting

Lovatt's expertise extends to bookmaker operations, including welcome offer structures, wagering requirements, and promotional terms analysis.

Search Engine Optimisation

As an SEO specialist, Mike Lovatt focuses on semantic SEO methodologies derived from information retrieval principles and natural language processing. His approach emphasises:

• Topical authority development through comprehensive content coverage
• Entity optimisation and knowledge graph integration
• Content architecture using root-seed-node hierarchies
• Internal linking strategies based on contextual relevance

Lovatt applies these methodologies across affiliate marketing, healthcare technology, and service-based business websites.

References & Social Media

• OnTheBallBets: ontheballbets.com
• M&B Marketing SARL: French company registration 837729300