Mike Lovatt is a co-founder of Omnipressent, the specialist non-fiction press, and a co-author of four of its titles on AI search, entity optimisation and online reputation. His catalogue entry on the publisher's site is his Omnipressent author page, and the full list of what the press has published is at omnipressent.com/books. Each book below has its own page here, with the full author list and every retail edition.
The most consequential document about you is one you have never read.
Every person and every business now has an AI resume: the profile AI models assemble when someone asks who you are and whether you can be trusted. This book is the playbook for auditing it, correcting it at source and outweighing what you cannot delete.
Read more about Online Reputation Management for Your AI Resume
The graph is not a directory you submit to. It is a jury you convince.
A practitioner playbook on the Knowledge Graph Machine ID, the identifier Google resolves your business to before it decides anything else. Ten working practitioners on finding yours, building the entity home, and earning corroboration.
The link stopped being a vote. It became a witness statement.
AI search systems do not count backlinks. They read the pages those links sit on, and cross reference every claim against every other mention of you they can find. This book rebuilds link building around corroboration rather than authority.
Read more about Link Building in the Era of AI Search Engines
The machines answer with names. The businesses named win.
Ten practitioners, one chapter each, on the discipline behind every acronym in AI search. The book refuses the terminology argument and gets on with the work that actually moves visibility.
A transparent framework for evaluating bonus codes, free bets and sign-up offers with examples from major UK operators including bet365, William Hill, Betfred, Ladbrokes, Paddy Power, and BoyleSports.
This book documents the complete scoring methodology used by OnTheBallBets to rate bookmaker welcome offers based on real withdrawable value rather than headline amounts.
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UK bookmaker welcome bonuses vary dramatically in actual value. A £50 "free bet" from one operator may deliver £35 in real withdrawable cash, while another's £30 offer returns only £8. Most punters evaluate bonuses solely on headline amounts, missing the critical details that determine true value.
The OTBB Offer Value Score provides punters with objective methodology to evaluate:
Unlike affiliate review sites that rank bonuses based on commission rates, the OTBB framework prioritizes punter value. Every score is calculated using the same transparent methodology, allowing direct comparison across operators.
The framework applies specifically to UK-regulated operators under Gambling Commission oversight. Examples use actual offers from bet365 (Bet £10 Get £30), William Hill, Betfred (Bet £10 Get £60 in Bonuses), and other major brands, showing real-world application of the scoring methodology.
Published and available via SSRN and ResearchGate.
This research examines critical developments in UK sports betting regulation and market dynamics, addressing demographic participation trends (particularly 18-25 age group), mobile-first betting behaviors, advertising restriction effectiveness under ASA and Gambling Commission oversight, commercial sponsorship dynamics in UK football, and policy implications of upcoming 2026 regulatory changes.
The analysis draws on Gambling Commission data (2024), DCMS policy documents (2023), and independent industry research, providing objective assessment of regulatory effectiveness and market evolution.
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Journal profile: SSRN Author Profile