The machines answer with names. The businesses named win.
Ten practitioners, one chapter each, on the discipline behind every acronym in AI search. The book refuses the terminology argument and gets on with the work that actually moves visibility.
Available on:
About This Book
The search industry is having the stupidest argument in its history. This book refuses to join in.
Is it Answer Engine Optimisation? Generative Engine Optimisation? LLM SEO? AI SEO? While the industry draws diagrams distinguishing acronyms, customers are asking ChatGPT, Claude, Gemini and Google AI Overviews who to trust, and the machines are answering with names.
What Is Inside
- What actually changed: selection replaced ranking, entities replaced pages, and the evidence base widened to the whole web
- What never changed: crawling, quality, reputation and compounding still decide everything
- The one discipline behind every acronym: make your entity unmistakable, publish genuine answers, earn independent corroboration, stay consistent everywhere machines read
- The technical playbook: entity resolution and disambiguation, how retrieval pipelines select sources, content that gets cited, and the corroboration moat
- How to measure a game with no rankings
- A field guide to the snake oil, and the tells that expose the certification grifters, the guarantee merchants and the volume merchants
Mike Lovatt's Contribution
Mike Lovatt is a co-author of AEO GEO LLM Seeding AI SEO — Or Whatever The F$ck You Want to Call It and a co-founder of Omnipressent, the publisher. His contribution draws on close to twenty years in search and on the semantic SEO work he does in iGaming through M & B Marketing SARL.
AEO GEO LLM Seeding AI SEO — Or Whatever The F$ck You Want to Call It is published by Omnipressent, the press Mike Lovatt co-founded. The publisher's record of this title is at its Omnipressent book page, and his full catalogue entry is on his Omnipressent author page.
Other Books by Mike Lovatt
- Online Reputation Management for Your AI Resume, Omnipressent, 12 September 2026
- KGMID SEO: Claim Your Entity Before Google Defines It for You, Omnipressent, 9 September 2026
- Link Building in the Era of AI Search Engines, Omnipressent, 5 August 2026
- The OTBB Offer Value Score: Rating UK Bookmaker Welcome Bonuses, independently published, February 2026
Every title above is listed on the publications page, alongside Mike Lovatt's academic work. His full professional record is on the about page.