The graph is not a directory you submit to. It is a jury you convince.
A practitioner playbook on the Knowledge Graph Machine ID, the identifier Google resolves your business to before it decides anything else. Ten working practitioners on finding yours, building the entity home, and earning corroboration.
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About This Book
There is a record about your business inside Google, and you have never seen it.
It was assembled without your permission from whatever evidence Google could gather: your website, old directory listings, third party mentions, structured databases, reviews. Behind it sits the Knowledge Graph Machine ID. An entity that never participates does not stay blank. It stays vague, and machines built to avoid recommending what they cannot resolve simply recommend a competitor instead.
What Is Inside
- What a KGMID actually is, how the Knowledge Graph really works, and what a knowledge panel is not
- Finding yours: locating the identifier Google already holds, and reading what it says
- The entity home, and why one canonical source beats six partial ones
- Corroboration: why relationship facts corroborate harder than standalone ones, and what link building looks like when the target is an identifier
- From resolvable to panel worthy: claiming a panel, disambiguation when you share a name, and recovery when it goes wrong
- Measurement: entity confidence, share of answer, and a case study building a panel for a brand new entity from nothing
Mike Lovatt's Contribution
Mike Lovatt is a co-author of KGMID SEO: Claim Your Entity Before Google Defines It for You and a co-founder of Omnipressent, the publisher. His contribution draws on close to twenty years in search and on the semantic SEO work he does in iGaming through M & B Marketing SARL.
KGMID SEO: Claim Your Entity Before Google Defines It for You is published by Omnipressent, the press Mike Lovatt co-founded. The publisher's record of this title is at its Omnipressent book page, and his full catalogue entry is on his Omnipressent author page.
Other Books by Mike Lovatt
- Online Reputation Management for Your AI Resume, Omnipressent, 12 September 2026
- Link Building in the Era of AI Search Engines, Omnipressent, 5 August 2026
- AEO GEO LLM Seeding AI SEO — Or Whatever The F$ck You Want to Call It, Omnipressent, 28 July 2026
- The OTBB Offer Value Score: Rating UK Bookmaker Welcome Bonuses, independently published, February 2026
Every title above is listed on the publications page, alongside Mike Lovatt's academic work. His full professional record is on the about page.