The link stopped being a vote. It became a witness statement.
AI search systems do not count backlinks. They read the pages those links sit on, and cross reference every claim against every other mention of you they can find. This book rebuilds link building around corroboration rather than authority.
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About This Book
Link building is not dead. It has been promoted, and most of the industry has not noticed.
For twenty years a link had one job: pass authority from one page to another. Then the machines learned to read. ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews read what the words around your brand name actually say about you, and they check it against everything else they can retrieve.
What Is Inside
- What links do now: why relevance beats raw authority, accuracy beats anchor text, and breadth beats concentration
- Entity development, the foundation work that decides whether your links corroborate a clear identity or amplify a blur
- Writing in semantic triples, feeding machines clean extractable facts that harden into your entity record
- Corroboration territory by territory: social platforms, directories, press releases and guest posts, and how each feeds the machines differently
- What to stop buying: commodity guest posts, wire syndication and anchor text engineering
- Measuring links as testimony, with the corroboration ledger and a monthly entity interrogation
Mike Lovatt's Contribution
Mike Lovatt is a co-author of Link Building in the Era of AI Search Engines and a co-founder of Omnipressent, the publisher. His contribution draws on close to twenty years in search and on the semantic SEO work he does in iGaming through M & B Marketing SARL.
Link Building in the Era of AI Search Engines is published by Omnipressent, the press Mike Lovatt co-founded. The publisher's record of this title is at its Omnipressent book page, and his full catalogue entry is on his Omnipressent author page.
Other Books by Mike Lovatt
- Online Reputation Management for Your AI Resume, Omnipressent, 12 September 2026
- KGMID SEO: Claim Your Entity Before Google Defines It for You, Omnipressent, 9 September 2026
- AEO GEO LLM Seeding AI SEO — Or Whatever The F$ck You Want to Call It, Omnipressent, 28 July 2026
- The OTBB Offer Value Score: Rating UK Bookmaker Welcome Bonuses, independently published, February 2026
Every title above is listed on the publications page, alongside Mike Lovatt's academic work. His full professional record is on the about page.